Popławska Group is a producer of professional cosmetics, cosmetic devices and disposable accessories. The history of the brand began in 1996, when Patricia Popławska opened the Polish Cosmetics Center in Wrocław – the first place in the country where it was possible to individually choose cosmetics to suit the needs of your skin. Since then, the company has been constantly developing, creating products that have a strong impact on the domestic cosmetics market. Due to this systematic pursuit of excellence, the portfolio of Poławska Group includes several entities.

One of them is Clarena – a reputable company dealing in the production of professional cosmetics. Many years of experience in the industry, modern technological facilities and highly qualified specialists make the products of this brand extremely appreciated by professionals from the beauty industry and retail customers.

The trust of customers makes the company grow dynamically, which is backed by the opening of as many as four Clarena Cosmetic Centers (in Wrocław, Warsaw, Krakow and Gdańsk), thanks to which customers have easier access to professional products. Cosmetic centers also carry out cosmetic treatments for clients who want to take advantage of innovative, proprietary treatment procedures.

Clarena Cosmetic Centers are also a place where Clarena experts share their theoretical and practical knowledge during regular trainings and seminars. During these events, industry professionals can exchange their experience with Clarena trainers and purchase Clarena cosmetics at the best prices.

Clarena also cares about the development of future cosmetologists. Thanks to cooperation with universities and cosmetic schools in the field of training, future cosmetologists acquire specialistic knowledge necessary to function on the cosmetics market.

The portfolio of Popławska Group also includes Rubica – a brand that creates professional devices and disposable accessories for medical and beauty salons. The dynamic development of the production of disposable products means that Rubica has an extensive range of accessories such as cotton swabs, peignoirs, protective aprons, caps, bathrobes and flip-flops.

Popławska Group is also involved in private label production. Private label is a form of cooperation where an external company is commissioned to produce a cosmetic under its own brand. This type of production is very popular among entrepreneurs expecting a safe entry into the beauty market. Cooperation with an experienced manufacturer significantly reduces production and logistics costs. Sometimes cosmetics are made based on the manufacturer’s recipes, which are trusted by customers. This ensures that the risk of losses is kept to a minimum.

Popławska Group is one of the largest private label producers. The company has 600 ready-made cosmetic formulas for the care of various skin types and hair types. The Wrocław based brand has modern technological facilities, which include, among others: an implementation laboratory, an efficient production line and large warehouse facilities. As part of this cooperation model, it is also possible to introduce 13 different treatment devices and cosmetic combines as well as disposable items. Such a wide offer will satisfy anyone who wants to fulfill the dream of creating their own cosmetic product.

The fifth entity that is part of the Popławska Group is Clarena Sports Club – a sports club that was established out of love and family passion for horses. The club focuses on training horse riding, especially dressage. The club is affiliated with the Lower Silesian Equestrian Federation and the Polish Equestrian Federation. Clarena Sports Club takes part in regional and national competitions throughout the country.