Alaro Visual Cloud (AVC) is a platform supporting advertising activities and the online sales process of products, presenting them in every possible dimension. It is aimed at owners of online stores and service providers whose regular websites do not meet their sales targets, and whose marketing campaigns do not translate into an increase in the conversion rate. Using 3D models and augmented reality (AR) technology, the platform helps the buyer better understand the product and get to know the full range of possible color, material, texture, etc. variants. interactive presentations, information labels, emphasizing the product specification, its visual and functional features and attributes.

The service consists of several levels of support, depending on the client’s needs.

• The use of modeling and scanning techniques to quickly create 3D models,
• Preparation of a full range of variants, thanks to specialized 3D generators,
• Integration of the “plug & play” platform in e-commerce,
• Providing one line of code so that the platform can be used on the target page,
• Aggregating, processing and reporting of statistical data,
• Tracking and analysis of telemetry data,
• Developing the presentation with the aspect of augmented reality.

AVC can be used on virtually any website or application that uses internet technologies, primarily eCommerce stores, digital advertising or interactive product presentations. Applying it can help in the following areas:

• Improving sales indicators via e-commerce websites,
• Making it easier for website visitors to make an informed purchase,
• Presentation and explanation of the product specification,
• Highlighting all the unique attributes of the product,
• Showing each available variant of a given product,
• Removal of barriers and objections related to online shopping,
• Shortening the time of shopping,
• Enabling the personalization of products by buyers,
• Possibility to virtually test / check the product before buying it in your real environment: office, room, garden.
• Possibility to make a purchase at the time of finalizing the product selection in 3D or AR,
• Surprise customers with a unique and modern approach to the sales process,
• Availability of the platform on any device: smartphone, tablet, PC or Mac.

Co-creation and development of the platform with additional planned modules and functionalities using, among others VR and off-side rendering.

Development may require research and laboratory testing.

Potential long-term cooperation, including employment.